The Guardian interviews Igniyte’s Simon Wadsworth
Last week, Simon Wadsworth, Managing Director of Igniyte, featured in an article for The Guardian, How To Deal With Negative Online Comments. The article explores how the effective use of social media...
View ArticleHow To Keep Online Reviews Honest
Consumers are increasingly utilising online reviews to engage with businesses and, ultimately, inform their purchasing decisions. By the day, it is becoming ever-more vital that you learn how to keep...
View ArticleReputation Reversal: The Changing Role Of Mainstream Media
It’s no secret that the mainstream media industry has changed in a previously unimaginable way over the past decade. Beyond the Internet allowing news to travel almost instantaneously across all areas...
View ArticleSeasonal Stories: How John Lewis is sustaining its reputation with...
For larger brands, like John Lewis, Christmas offers a signature time to show off with huge-budget, creative TV campaigns which can steal the attention from actual programmes and become a phenomenon in...
View ArticleReviews and trust: how the right strategy can transform your brand reputation
Success will come and go, but integrity is forever, and it’s one of the leading contributors to imbuing your brand reputation with trustworthiness. Doing the right thing Integrity means doing the...
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